I came across Percival a couple of months back while on the hunt for men’s clothes that are manufactured in the UK and Ireland.
I was firstly attracted by the “made in London” angle. It’s not something you come across very often is it? I was also taken by the limited run that each product had. This run is generally around 30-35 of each item. So, no mass produced clothing here then. A small, limited run of menswear items. Again, such a positive and intriguing ethos. I was drawn into the website and was really enjoying what I was seeing.
The colours, patterns and overall range on the online shop are just that wee bit different and obviously designed and curated with a lot of love and care. When that is obvious from the website, it makes you delve deeper into the story of the brand.
How many times does a busy, father-of-two watch videos or promos from big fashion brands? Rarely ever, would be the nicest way to phrase that I think? I was watching Percival’s production process video before I knew it. Purely, because the authenticity of the brand had grabbed me and piqued my interest. It really conveyed the passion and sound ethics at play here.
To know that so much energy has gone into designing a piece of clothing and the mutual pleasure that has been derived from the process feels pretty good. Due to the limited runs, I also know that while walking the streets of Cork, Dublin or Glasgow, I am unlikely to see another guy with the same gear on. There is a part of me that says everyone should be wearing clothes designed and made like these and another part that wants to keep them all for myself. The former emotion won out, hence this blog.
So, plaudits from a forty-something guy penning a men’s blog are great, but buying something is better. I would put my money where my mouth was. I thought long and hard. It was hitting autumn and I often find myself struggling to find trousers outwith denim for weekend wear. Simple strategy. Namely, address the greatest needs of your wardrobe.
I went for the dark ash wool chinos which looked perfect for the time of year in a nice neutral shade that could be worn with just about anything.
First impressions on arrival were how different they looked from pretty much any other trouser I have ever had. They feel very lightweight in my hand, but robust, comfortable and warm when worn. The texture and threading on the trousers is beautiful. The small things like how their appearance changes in different light really illustrate their quality and craftmanship.
The leg was slimmer that I had envisaged, but with the material being so comfortable, with some stretch there, I didn’t mind them being a bit more fitted. If you are between sizes then maybe go a size up I reckon.
I wore them with a shirt both tucked in and hanging out to see which suited best. Having the shirt tucked in shows the trousers off better. They deserve a bit of limelight after all the effort that was put into their design and manufacture. A blue shirt brings out the tone of the trouser nicely.
They could be thrown together with a shirt and then worn with a blazer, bomber jacket or even a denim jacket. They may well be paired with an overcoat come December. They are certainly smart and warm enough for such duties.
To complete the refined look I wore some Grenson brogues.
Without realising at the time, I had pretty much recreated an outfit from centuries gone by with brogues, blue cotton shirt and wool trousers. I could be a particularly well-dressed lad throwing bales of hay aboard a cart or filming a malt whisky advertisement in a snug in a wood-panelled bar. A feel-good outfit either way.
They do say that things come in cycles. Menswear and style is no different. Another similarity is that clothes of yesteryear were built to last. Clothing would never have been considered disposable. That has unfortunately become the case in recent years.
Quality, durability and versatility should all be high on our list when picking up new gear. These trousers tick all the relevant boxes for the discerning man. This forty-something man approves.
Check them out for yourself here before they sell out-
This won’t be my last Percival purchase after such a positive experience. Great clothes made the right way.
Thanks for reading,